The Rich Results Creator tool helps you to create JSON-LD markup code that will be used for 'rich results' on Google's search results pages.
JSON-LD is a method of encoding Linked Data using JSON. Basically, it enables you to offer Google additional data that can be used for rich results on Google's result pages.
Your website will stand out on Google's results pages if it is presented with rich results. Here are some examples:
The Rich Results Creator is an easy way to generate JSON-LD markup markup code for your web pages. Just enter your data and then copy/paste the code to your web pages:
You can create markup code for persons, products, local businesses, organizations, events, websites and recipes with the Rich Results Creator.
You can find the tool here in SEOprofiler: Your project > Page optimization > Rich Results Creator
The old way required many itemprop, itemscope, itemtype, etc. attributes that had to be used throughout the regular visible text on your web pages. It could be very difficult to do that.
The new JSON-LD script code can simply be inserted in the <head> section of a web page. That's much easier and it does not change the visible text on your pages.