Checklist

Before you proceed with the next step, make sure that you can tick all boxes in the checklist below:

4 things that you should know:

The keywords that you choose for organic search engine optimization and paid search marketing are very important. If you choose the wrong keywords, you will invest a lot of time and money in optimizing for keywords that don't deliver paying customers. For that reason, it is important that you take the time to find the right keywords.
Keywords can be categorized into three different keyword types: keywords for browsing, keywords for comparing and keywords for buying. Keywords for comparing usually work best for SEO.
It does not make sense to optimize your website for one-word keywords. These keywords usually are not targeted, and they don't deliver a good return on investment. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words.
Web surfers might not use the keywords you expect. For example, people searching for "rhinoplasty" might actually enter "nose job" as the keyword. It is important to find the keywords that potential customers really use.

6 things that you should do:

Ask friends, colleagues and your family which keywords they would use to find your business. Which keywords would they use if they did not know that your company or product exists?
Use the keyword suggestion tool and the keyword grabber to get new keyword ideas for your website. Also use the competitor spy tool to analyze your competitors to find out for which keywords they are ranked on Google.
If you want to use the keyword lists for your Google AdWords ads, optimize them with the keyword tools.
Have you focused on keywords that consist of 2 to 4 words? Have you avoided keywords that consist of only one word?
Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?
Do you really know which keywords potential customers use to find websites that are similar to yours? Have you checked alternative keywords that might be used?
A single keyword with a great return on investment can make a big difference. Search trends are continually changing. Use the keyword tools at least once per month to make sure that you do not miss new keyword opportunities. I will do that

Continue with 'Web page optimization is important'.