Web page optimization
Links from web pages that contain your target keyword are better than links from unrelated web pages. Links that contain your target keyword in the anchor text are even better.
The 'Get keyword links' tool helps you to find websites whose links will have a major impact on the position of your web pages for the desired keyword:
Click a panel on the left to open the corresponding category.
The 'Opportunities' panel shows a table that lists all three of the analyzed factors (page title, anchor text and domain name):
Links from web pages that use your targeted keyword in the page title, the anchor text or the domain name have a high impact on the search engine rankings of your website for that keyword.