Before you proceed with the next step, make sure that you can tick all boxes in the checklist below:
|If you don't do it correctly, you can waste a lot of money with Google AdWords ads. It is important that you plan your campaign before you start your AdWords ads.||□|
|Advertising your website on Google AdWords and organic search engine optimization complement each other. You should use both to promote your website.||□|
|Create profitable ads for your Google AdWords campaigns. The ad writing tutorial helps you to create good ads.||□|
|Optimize the Quality Score of the keywords in your Google AdWords campaigns to get more clicks for a lower price per click.||□|
|Test your ads to find the ads and keywords with the highest conversion rate.||□|
|Analyze the Google AdWords campaigns of your competitors to get new ideas for your own campaigns.
For example, the most often used landing pages of your competitors probably have a high conversion rate, your competitors might use keywords that you have overlooked, etc.