The best pricing strategies

If you're not careful, Google AdWords ads can become very expensive. The strategies in this tutorial help you to keep your costs low.

1. Introduction to Google's AdWords pricing system

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2. How to find the maximum cost-per-click

Before you can start your AdWords campaign, you should know how high to set the maximum cost-per-click. The following calculation can help you with this:

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3. How to set your daily budget

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4. Four successful pricing strategies

Over the course of time, four pricing strategies have emerged that can be successfully applied to AdWords ads.

Not every pricing strategy is suitable for everyone. Look for the strategy that best fits your needs based on your budget:

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5. Five ways to avoid bidding wars

Pay-per-click auctions like Google AdWords can lead to so-called bidding wars. A competitor bids on a keyword just a bit more than you, then you outbid him, he outbids you, and you outbid again with a new price and so forth.

Continually outbidding each other leads to higher costs-per-click for both participants. Google ends up the laughing winner because they earn more from the higher cost-per-click.

The following lists five options for avoiding bidding wars:

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6. How to optimize the potential of your keywords

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Continue with 'Solutions for weak campaigns'.