How to test your Google AdWords ads

Google AdWords can cost a lot of money. For that reason, it is very important to test your ads and your keywords. If you don't test your ads, you will waste a lot of money.

Test your ads to find the best performing ads and keywords. This will lead to more sales and lower costs.

1. Why testing your ads is so important

If you do not want to waste your advertising budget, then you have to test the conversion rate of your AdWords ads and keywords.

The conversion rate is the number of people that click on your AdWords ad divided by the number that actually purchase. The conversion rate enables you to determine the ROI (return on investment) of your keywords, i.e. how much profit you gain per advertising dollar.

A Google AdWords ad that gets many clicks isn't necessarily a good ad

The ads for your most expensive keywords can attract a large number of visitors. If the ads have a low conversion rate, you will pay a lot for each click but you won't get enough sales.

Testing your ads enables you to find the ads and keywords with the highest conversion rate. This enables you to get the maximum return on investment for every advertising dollar that you spend.

2. A seven steps overview of the testing process

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3. What are A/B split tests and how do they help you?

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4. 18 factors that you can test in your Google AdWords ads

There are so many factors that cause one AdWords ad to be more profitable than another.

You can change the following factors in your AdWords ads to see whether one of the factors leads to greater profits:

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5. Testing options for your landing pages and 7 other important testing options

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6. Four steps: how to conduct a test

Say you sell mp3 players and you want to get targeted visitors. Your current ads highlight just one offering, for example, the price. Even though the price can be a good trigger for clicks, you can probably attract more searchers by testing other ads.

Some searchers might not care much about the price. They might want to have a good guarantee and a big selection. You have to identify what the searchers are looking for and then find a way to get the visitors to your site.

Here are four steps that help you to conduct a test:

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7. Five important tips for correct test results

If you do not test your ads, keywords and pages correctly, you might draw the wrong conclusions. The following five tips help you to get correct test results:

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8. How to track the conversions of your ads and keywords

Conversion Tracking is the process and technology of measuring a conversion. As explained above, conversion tracking is very important. But how can you measure your conversions?

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