How to optimize the Quality Score of your AdWords ads

The Quality Score of your ads influences both the rank of your ads and price that you have to pay per click. If your AdWords ads have a high Quality Score, you will get more clicks and you will have to pay less per click.

Do the things explained in this tutorial and your ads will get the best possible Quality Score:

1. What is the Google Quality Score?

Google's Quality Score is a dynamic variable assigned to each of your keywords. It's calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user's search query.

Actually, there isn't one Quality Score, there are four of them:

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2. How to check the Quality Score of your keywords

To view the Quality Score of a keyword, do the following:

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3. Six easy ways to improve the Quality Score of your ads

The higher the Quality Score of your ads, the less you have to pay per click. For that reason, it makes sense to improve the Quality Score of your ads.

Here are 6 easy ways to improve the Quality Score of your ads:

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4. Websites that will always get a poor Quality Score

Google announced that there are types of websites that will almost always receive poor Quality Scores:

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If you have such a website then it will be very difficult to get a good Quality Score. That means that you will have to pay more to get good positions for your ads.

5. The big picture: Google AdWords influence chart

The following chart shows how the different factors in Google AdWords influence each other. Things that you can control are marked in green:

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6. Seven Google AdWords Quality Score facts

Does pausing your ads influence the Quality Score? What about a higher bid and a higher position? What is the influence of your Quality Score history? Can you restructure your AdWords account without risking your Quality Scores?

Here are the answers to these questions and more:

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Follow the tips in the tutorial above to get the best possible Google AdWords Quality Score for your ads.

Continue with 'how to test your AdWords ads'.