How to write profitable AdWords ads

The ads that you use in your Google AdWords campaigns are very important. If nobody clicks your ads, it does not help that you have great landing pages that turn every visitor into a buying customer.

The first step of a successful Google AdWords campaign is to write good ads that attract the right kind of visitors.

Four things that improve your Google AdWords ads:

1. The structure of an AdWords ad

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2. Headlines that grab your visitors' attention

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3. How to find the perfect display URL

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4. 257 powerful expressions that sell more

The following is a list of words, terms and phrases that can help you to formulate more concise and successful AdWords ads.

All expressions have been tested successfully with AdWords and lead to higher clickthrough rates. You can use them in both the headline and the ad text:

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