Analyzing the Google AdWords campaigns of your competitors can help you to get new ideas for your own Google AdWords campaigns.
How to analyze competitor campaigns
It is very easy to analyze the Google AdWords of your competitors with the AdWords Profiler:
Enter the URL of the advertised website that you want to analyze in the search box at the top:
Use the menu on the left of the page to navigate through the different pages of the AdWords Profiler. The AdWords Profiler offers details information about the campaigns of your competitors.
For example, take a look at the headlines of the competitor ads. Which words could you include in your own headlines to get more visitors?
Of course, it is important to include relevant keywords, a benefit and a call-to-action. Are there other things that your competitors include in their top-performing ads?
When you find good keywords, you can quickly add these keywords to the Ranking Monitor in SEOprofiler to check the position of your website for these keywords in Google's regular results. Just click the 'Mon' button to add a keyword:
If you want to use the keywords in your own AdWords campaigns, use the CSV export features of the AdWords Profiler.
If you know what works for your competitors, you can eliminate a lot of trial-and-error.
Find out how others maximize the results of their AdWords campaigns and benefit from their work.
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Your search engine rankings will rise and you will get more visitors.