Research has shown that businesses and organizations waste millions of dollars by not creating texts that are easy for the average reader to read. Google even uses readability as a ranking factor:
"Since [the Google algorithm] Penguin was launched, MathSight has been analyzing traffic data and has recently been able to confirm – to a 99.9% confidence level – that the algorithm is using the Flesch Kincaid and Dale Chall readability related tests as part of a combination of metrics to evaluate both linking and onsite content."
Readability is the ease with which text can be read and understood. Easy-reading text improves comprehension, retention, and enjoyment.
The readability checker in SEOprofiler shows you the readability score of your website. It checks both Flesch Reading Easy and Flesch-Kincaid Grade-Level. Improve the readability of your web pages and get more sales.