The alerts and opportunities pages in the Ranking Monitor show you the keywords that need your attention.
For example, the opportunities page shows keywords for which your website is listed on the second results page. By increasing the rankings for these keywords, you will get many more visitors, because the listings on the first results page get many more clicks.
Moving from the top of the second results page to the first results page is relatively easy and you will get many more website visitors. The Ranking Monitor shows you the potential traffic increase and the number of additional visitors that your website will get.
The opportunities section in the Ranking Monitor in SEOprofiler shows you the keywords that are nearly ranked on the first results page (or the top 3 results, or the top result).
The keywords in the 'Opportunities' section in the Ranking Monitor already have good rankings. It is relatively easy to get them on the first results page (or in the top 3 results, or on the first position). By focusing on these keywords, you can invest your time and money wisely.