The links that point to your website are one of the most important factors in Google's ranking algorithm.

Good links can give your web pages a ranking boost, bad backlinks can get your website penalized.

Having a good link structure is crucial if you want to get high rankings on Google. The Link Profiler tool in SEOprofiler enables you to analyze the link structure of any website:

• How many links from how many sites point to a website?
• Which page gets the most links?
• Which words are used to link to the pages?
• Which words are linked most often?
• What is the category and the context of the linking sites?
• How old are the links, etc.

A good backlink structure is the key to high rankings on Google.