Analyzing the keywords that your competitors use can help you to improve your own search engine marketing campaigns.
The competitor keyword spy in SEOprofiler enables you to get the keywords for which your competitors advertise on Google Ads.
Which of their keywords send them the most paid traffic? Which keywords do they use that you do not use yet?
SEOprofiler also enables you to find the keywords for which your competitors are ranked on Google.
Find the competitor keywords that get the most searches and the rankings that deliver the most visitors to your competitors.
If you know what works for your competitors, you can eliminate a lot of trial-and-error. Find out how others maximize the results of their rankings and benefit from their work.