Some people think that the links on SEOprofiler might be seen as unnatural links. That is not the case. The links on SEOprofiler have no influence at all on the Google rankings of your website.

All links on SEOprofiler use the rel=nofollow attribute. The rel=nofollow attribute was invented by Google. Links with that attribute have no influence at all (neither positive nor negative) on the search engine rankings of your website. Matt Cutts is the head of Google's web spam team. He explains nofollow in a video:

By Google's definition, unnatural backlinks are meant to manipulate the position of a website in Google's search results. By using the nofollow attribute, we tell Google that they should ignore the backlinks completely.

Another Google official, John Mueller, confirmed that nofollow links do not count as unnatural links and they they do not influence your rankings:

“Using the rel=nofollow microformat prevents PageRank from passing. It’s useful for potentially untrusted links (eg in UGC), it’s useful for advertising, and to some extent, for crawl prioritization. There are some good examples listed in this thread – such as event sponsors, etc.

They aren’t taken into account when we review sites with regard to paid links or other link schemes, nor are they used for things like authorship. We generally still show them in Webmaster Tools though, since these links may be bringing users to your site.

If you’re seeing issues with your site with regards to paid links, link schemes, or similarly, then apart from just removing those links (if they’re just embarrassing), you could add the rel=nofollow instead, especially if you feel that these links have been useful in driving users to your site.”

If you received a notification message from Google, you can be sure that this notification is not about the links from our site. You should also read this, this, this and this.

SEOprofiler is a tool that only uses white-hat SEO methods that are approved by Google and other search engines. If you have received a notice about unnatural links, there are probably paid links that point to your site and or other spam backlinks.

For example, Google finds the following backlink types spam: comment spam, forum profile link-dropping, dropping links in unrelated articles. Further information on how to find and eliminate these links can be found here.

All links, ads and rankings that are displayed on the results page are publicly available. We do not make up the links. If the analysis page displays a link to your website, then another website links to your website with that link. We just report that link.

All anchor texts and titles that are displayed for the website are the anchor texts and titles that are used by other websites that link to your site. Even if the results page on SEOprofiler was removed, the original page that contains the information would still exist.

The rating on the results page is not a rating of the content of the website. The rating refers to the influence of links from the analyzed website on the rankings of the linked web pages. The higher the influence of links from that website, the higher the rating.

SEOprofiler just reports the links on other websites that point to your site. We do not create any new links. If one of the links that is reported on the search results page leads to a non-existing page on your website, then another site links to that page.

If you get 404 errors in your log, add 301 redirects: If the links point to web pages that do not exist anymore on your website (404 errors), create a 301 redirect on your website to the new pages to make sure that your website visitors get the correct page.

You make sure that your website visitors get the page that they expect and your log files will be clean.

We do not remove links or pages from the results pages: As explained above, the SEOprofiler results page only reports the information that is listed on other websites. If you want to remove information from the results pages, the original pages that contain the information have to be changed. The data on the SEOprofiler results page will automatically be updated then.

It is not possible to remove a website completely from the search results pages.

If the SEOprofiler search results page ranks higher than pages from your own website for domain name related searches then it is likely that your web pages aren't good enough for search engines yet. In that case, improving the content and the links of your website will help. Details on how to improve your website can be found here.