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A Business’s Reputation Is More Vulnerable on the Social Web
Bruce Clay | 6 hours ago | Discuss
A Business's Reputation Is More Vulnerable on the Social Web was originally published on BruceClay.com, home of expert search engine optimization tips . There's a fascinating story in the Atlantic of one historian's ongoing social experiment intended to reveal the nature of "truth" on the web. He teaches a U.S. History course at George Mason University called Lying About the ...
SearchCap: The Day In Search, May 16, 2012
Search Engine Land | 9 hours ago | Discuss
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Knowledge Graph To Provide Answers, Not Just Links Hinted at for months, Google formally launched its "Knowledge Graph" today. The new... Please visit Search Engine Land for the full article.
CNBC Details How Americans Really Feel About Facebook
Marketing Pilgrim | 11 hours ago | Discuss
How do you really feel about Facebook? Do you trust it? Would you give it your money? Is it fun? Is it safe? These are just a few of the questions asked in a recent AP-CNBC poll and the answers they got. . . well. . . they weren't exactly surprising. But hey, we love [...]
A Keen Mind in Sheep’s Clothing
Search Engine Journal | 12 hours ago | Discuss
Zuckerberg moves almost as fast as you can say "hoodie." While we were feasting our eyes on the media's fascination regarding Mark's choice in clothing, Facebook donned itself in two more acquisitions. I say 'more,' in reference to the few-week lapse in acquisitions; as we all have heard, Facebook acquired startup Instagram as of late. [...]
Twitter’s New Email Digest Makes Top Content More Visible
Marketing Pilgrim | 12 hours ago | Discuss
Twitter used to be one of my favorite web destinations but in recent months I've nearly walked away from it thanks to the overwhelming overflow of information. It's what happens with social media, you start following a few people you really enjoy then you add the obligatory follows and work follows and brand follows and [...]
Those Who Don't Learn SEO are Doomed to Repeat It
Search Engine Guide | 13 hours ago | Discuss
by Stoney deGeyter Pete and Repete were walking on a bridge. Pete fell off. Who's left? Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who's left? Repete? How about we just move on... In marketing, when something works it gets repeated and repeated again and again. Never letting a good campaign go to waste, imitators ...
So What If Google Previews Count As Active Pages In Google Analytics Real-Time?
Local SEO Guide | 13 hours ago | Discuss
A client pointed out interesting behavior in their Google Analytics Real-Time report - when a user mouses over previews of your site's URL in the SERP, it is reported in the Top Active Pages report. This may not be a fully-rolled out feature as I cannot replicate it on other accounts I have access to. [...]
Google Launches Knowledge Graph To Provide Answers, Not Just Links
Search Engine Land | 13 hours ago | Discuss
Hinted at for months, Google formally launched its "Knowledge Graph" today. The new technology is being used to provide popular facts about people, places and things alongside Google's traditional results. It also allows Google to move toward a new way of searching not for pages... Please visit Search Engine Land for the full article.
Google AdWords Interview with Pauline Jakober of Group Twenty Seven
High Rankings | 13 hours ago | Discuss
Today I'm happy to showcase an interview about Google AdWords with my colleague and friend, Pauline Jakober, CEO of Group Twenty Seven.
High Rankings Question of the Week
High Rankings | 13 hours ago | Discuss
How do you plan on managing the new ad rotation settings in Google AdWords?
Advanced SEO Forum Thread of the Week
High Rankings | 13 hours ago | Discuss
Is a 'List Internal Links' in My Website Footer Bad After Google's Penguin Update?
‘Relevancy is King’ Says Google VP at SMX London
Search Engine Journal | 14 hours ago | Discuss
In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said today that "Relevancy is King". He added that Google looks at a combination of three signals (links, social, user actions) and how those signals support each other to build the [...]
With Fix In Place, Wolfram Alpha Explains How Siri “Recommended” The Lumia By Mistake
Search Engine Land | 15 hours ago | Discuss
It wasn't Siri that was recommending the Lumia as the best smartphone to some last week; it was Wolfram Alpha. That won't happen again, now that Wolfram Alpha has made changes to to fix problems it had dealing with customer reviews. Reviews Weren't Weighted To Account For Number... Please visit Search Engine Land for the full article.
IAB Launches Digital Media Sales Certification Program
Marketing Pilgrim | 15 hours ago | Discuss
Ever have a bad experience with a sales person in the interactive space? That question is kind of like asking if you have ever felt the urge to breath first thing in the morning. I come from the sales side of the ISP and SEO industry as part of my interactive background. In my time, [...]
Facebook Update: Higher Target IPO Price Resulting in Stakeholder Liquidation
Search Engine Journal | 15 hours ago | Discuss
On Tuesday, the world's largest social network raised the target IPO price range to $34 to $38. If Facebook shares sell at the upper limit ($38), the social network will raise about $12.8 billion and its market value will be approximately $104 billion. As a result of the higher target price and rich valuation, a [...]
Zend Framework, Magento and WordPress – sitting in a tree…
Blogstorm | 15 hours ago | Discuss
Off the back of a recent site launch, I wanted to talk about how we combine some of the industry standard, award-winning software that we use - and some of the issues we face at a technical level. We're constantly finding new and innovative ways of tackling issues raised by clients, but it's important to
Study Says Social Media Ad Spend (US) Will Hit Almost $10B by 2016
Marketing Pilgrim | 15 hours ago | Discuss
In a shocking development, a research company has chosen this particular week, of all weeks, to post their forecast for what is in store for social media ad spending in the US over the next several years. Do you think it was just dumb luck that it coincides with Facebook's IPO? Hey, who can [...]
3 Guidelines To Scale Your SEM Team
Search Engine Land | 16 hours ago | Discuss
There is a phenomenon within organizations that causes productivity to decline as teams grow larger. This phenomenon is described in economics as a diseconomy of scale and is caused by at least three factors including increased communication costs, duplication of effort, and top-heavy management.... Please visit Search Engine Land for the full article.
Did Google Drop 100+ Small Directories?
Search Engine Land | 16 hours ago | Discuss
Yesterday I covered a WebmasterWorld thread where SEOs were complaining that Google has been removing tons of free web directories from their index. I conducted some random tests and did notice some of these free web directories not coming up in Google. Later in the day, Terry Van Horne began... Please visit Search Engine Land for the full article.
Do Search & Display Really Belong Together?
Search Engine Land | 16 hours ago | Discuss
The premise is simple – PPC and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a... Please visit Search Engine Land for the ...
Early Stage Landing Pages At The Top Of The Funnel
Search Engine Land | 17 hours ago | Discuss
For many B2B and considered purchases, buyers go through several stages of evaluating the market and choosing a seller. Different stages naturally benefit from different kinds of landing pages and conversion strategies. Here, we'll take a look at the very top of the funnel, to see how three... Please visit Search Engine Land for the full article.
Why Did GM Drop Facebook Advertising?
Search Engine Journal | 17 hours ago | Discuss
I am sure you heard yesterday that GM stopped investing in ad space on Facebook. New research on Facebook advertising performance from WordStream may offer a few clues as to why General Motors discontinued advertising on the massive social network. Wordstream's research provides some important data such as: Ad Performance: Click through rates on Facebook [...]
OK, So GM Pulls $10M in Facebook Ads, So What?
Marketing Pilgrim | 23 hours ago | Discuss
Could this Facebook IPO be over with already so we can get back to our regularly scheduled programming? Please?! Every Tom, Dick and pundit is putting in their heavily discounted two cents (it's like there was a Groupon for pre-IPO Facebook hype and speculation and everyone appears to have bought it) and it is getting [...]
Bing’s New Social-Friendly Search Interface Now Live
Search Engine Land | 1 day ago | Discuss
The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users. Bing's announcement today says that anyone can access the new interface at www.bing.com/new, but you should also see a new message atop the Bing home page that invites you to try... Please visit Search Engine Land for the full article.
