Free analysis: lego.com

The website lego.com has 54,559 backlinks. It has 553 rankings in Google's organic results and there are 208 ads for the site on Google AdWords.

The SEOprofiler algorithm assigns a Link Influence Score of 98% to the website. That means that links from lego.com have an extremely high influence on the search engine positions of the linked sites.

Backlinks:

A total of54,559 links points to lego.com.
These links come from 8,611 different domains.
That means that 15% of the links are unique.
The Link Rank of lego.com is 32,692.
The website lego.com has a Link Influence Score of 98%.

Rankings and Google AdWords ads:

The website has 553 rankings for the 15 million most popular keywords.
For these keywords, lego.com runs 208 ads on Google AdWords.

553 rankings
208 ads
54,559 backlinks

The website lego.com has 553 top 50 rankings on Google:

Keyword		Position	Searches	Results	Ads	Date
	build and create	20 / 2	Upgrade	3,280,000,000	1	18 Dec 2012
See all ranked pages. Ranked page: http://www.lego.com/createandshare/
	about the caribbean	33 / 4	Upgrade	338,000,000	0	26 Oct 2012
See all ranked pages. Ranked page: http://www.lego.com/piratesofthecaribbean/
	a toy story	21 / 3	Upgrade	251,000,000	0	26 Oct 2012
See all ranked pages. Ranked page: http://www.lego.com/toystory/default.aspx
	action games games	45 / 5	Upgrade	768,000,000	0	27 Oct 2012
See all ranked pages. Ranked page: http://www.lego.com/games/
	lego at at	1 / 1	Upgrade	122,000,000	2	30 Aug 2012
See all ranked pages. Ranked page: http://www.lego.com/shop/product/?p=5649
	legoland	4 / 1	Upgrade	13,900,000	0	30 Oct 2012
See all ranked pages. Ranked page: http://www.lego.com/
	cars 2	29 / 3	Upgrade	1,200,000,000	0	21 Oct 2012
See all ranked pages. Ranked page: http://www.lego.com/cars/en-us/default.aspx
	at at lego	1 / 1	Upgrade	108,000,000	1	6 Sep 2012
See all ranked pages. Ranked page: http://www.lego.com/shop/product/?p=5649
	pirates caribbean	17 / 2	Upgrade	25,300,000	0	14 Nov 2012
See all ranked pages. Ranked page: http://www.lego.com/piratesofthecaribbean/
	website home	29 / 3	Upgrade	10,240,000,000	0	14 Oct 2012
See all ranked pages. Ranked page: http://www.lego.com/
View all 553 keywords for which lego.com is ranked, get all regions, more details and actionable items. Find great keywords

30 different pages of lego.com have top 50 rankings on Google:

Ranked page	Preview
www.lego.com	View Hide

www.lego.com/games	View Hide

www.lego.com/en-us/games/default.aspx	View Hide

www.lego.com/piratesofthecaribbean	View Hide

www.lego.com/cars/en-us/movies/default.aspx	View Hide

View all 30 ranked pages of lego.com, get more details and actionable items. Get high rankings on Google

528 websites compete directly with lego.com in the organic results:

Competitor		Overlapping keywords	Competitor spy
	youtube.com	96 see details	AdWords	Rankings	Backlinks
	en.wikipedia.org	48 see details	AdWords	Rankings	Backlinks
	amazon.com	30 see details	AdWords	Rankings	Backlinks
	shop.lego.com	20 see details	AdWords	Rankings	Backlinks
	disney.go.com	20 see details	AdWords	Rankings	Backlinks
	lego.wikia.com	20 see details	AdWords	Rankings	Backlinks
	toywiz.com	19 see details	AdWords	Rankings	Backlinks
	squidoo.com	18 see details	AdWords	Rankings	Backlinks
	brickset.com	17 see details	AdWords	Rankings	Backlinks
	cartoonnetwork.com	16 see details	AdWords	Rankings	Backlinks
View all 528 organic competitors of lego.com, get more details and actionable items. Benefit from your competitors

There are 208 ad placements for lego.com on Google AdWords:

Google AdWords ads
LEGO® Online Store Free Holiday Shipping Orders $99+. Find Fun at the LEGO® Shop Today! www.lego.com	LEGO® Online Store Free Holiday Shipping Orders $99+. Find Fun at the LEGO® Shop Today! www.lego.com	LEGO® Online Store Deals Free Shipping & 10% Off & Exclusive Holiday Set! Order by 11/26. www.lego.com
LEGO® Games Available Now Free Holiday Shipping Orders $99+. Find Fun at the LEGO® Shop Today! www.lego.com	LEGO® Online Store - Free Holiday Shipping Orders $99+. Find Fun at the LEGO® Shop Today! www.lego.com	LEGO® Online Store Free Holiday Shipping Orders $99+. Find Fun at the LEGO® Shop Today! www.lego.com
The Official LEGO® Shop Free Holiday Shipping Orders $99+. Find Fun at the LEGO® Shop Today! www.lego.com	The Official LEGO® ShopFree Holiday Shipping Orders $99+. Find Fun at the LEGO® Shop Today! www.lego.com	LEGO® DUPLO® Deals Free Shipping & 10% Off & Exclusive Holiday Set! Order by 11/26. Black Friday Weekend Deals - 10% Off Orders Over $149 www.lego.com
View all 208 ads, keywords and landing pages of lego.com. Pay less for your ads

The website lego.com advertises for 48 keywords:

Keyword		Position	Searches	Results	Ads	Date
	toys shop	5 / 6	Upgrade	814,000,000	6	3 Nov 2012
	www.star wars	3 / 1	Upgrade	577,000,000	5	15 Nov 2012
	www.star wars.com	1 / 6	Upgrade	643,000,000	2	15 Nov 2012
	republic frigate	2 / 6	Upgrade	4,140,000	2	10 Jan 2013
	cad bane speeder	1 / 1	Upgrade	155,000	1	6 Dec 2012
	strategy board games	3 / 2	Upgrade	56,100,000	3	10 Dec 2012
	www starwars	1 / 6	Upgrade	0	1	5 Mar 2013
	toy story coupons	2 / 6	Upgrade	3,770,000	2	27 Oct 2012
	cad banes speeder	1 / 1	Upgrade	165,000	1	6 Dec 2012
	www.harry potter	4 / 6	Upgrade	303,000,000	4	15 Nov 2012
View all 48 paid keywords of lego.com, get all regions, more details and actionable items. Optimize your keywords

The website lego.com uses 38 different landing pages:

Landing page	Preview
www.lego.com	View Hide

lgca.cpcmanager.com/221/?169100323&OVMTC=Broad&site=&creative=19016534161&OVKEY=girls toys online&url_id=169100323&adpos=1s4	View Hide

lgca.cpcmanager.com/221/?138559245&OVMTC=Broad&site=&creative=18483703801&OVKEY=buy toys online&url_id=138559245&adpos=1s4	View Hide

lgca.cpcmanager.com/221/?138559849&OVMTC=Broad&site=&creative=18483703801&OVKEY=toys online shopping&url_id=138559849&adpos=1s4	View Hide

lgca.cpcmanager.com/221/?138559397&OVMTC=Broad&site=&creative=19910954521&OVKEY=gifts for 5 year old&url_id=138559397&adpos=1t1	View Hide

View all 38 landing pages of lego.com, get more details and actionable items. Optimize your landing pages

62 websites compete with lego.com in the paid results:

Competitor		Overlapping keywords	Competitor spy
	indigo.ca	20 (see details)	AdWords	Rankings	Backlinks
	fatbraintoys.com	16 (see details)	AdWords	Rankings	Backlinks
	cooltoysfortots.ca	15 (see details)	AdWords	Rankings	Backlinks
	gifts.com	12 (see details)	AdWords	Rankings	Backlinks
	futureshop.ca	7 (see details)	AdWords	Rankings	Backlinks
	sears.ca	6 (see details)	AdWords	Rankings	Backlinks
	nest.ca	5 (see details)	AdWords	Rankings	Backlinks
	ugiftideas.com	4 (see details)	AdWords	Rankings	Backlinks
	beyondtherack.com	4 (see details)	AdWords	Rankings	Backlinks
	blog.friendshipcircle.org	4 (see details)	AdWords	Rankings	Backlinks
View all 62 Google AdWords competitors of lego.com, get more details and actionable items. Benefit from your competitors

54,559 links from 8,611 different websites point to lego.com:

Unique links

8,611(15%)

Last link found on

20 May 2013

Link Rank

32,692

Link Influence Score

98%

Linking page		Links to	Date
	www.1001starsites.com/shopping_1.htm Automobiles - -Computers - Shopping - Bargins and ...	/ Anchor text: Lego.com	May 2013
	www.achats-ventes.ch/achat-vente/jeux-jouet.html JEUX-JOUET : achat jeux, achat jouet - vente Jeux,...	/ Anchor text: Lego	May 2013
	www.askusbuenapark.com/buena_park/buena_park_theme... Theme Parks near Buena Park	/eng/legoland/default.asp Anchor text: Legoland	May 2013
	www.askusgardengrove.com/garden_grove/garden_grove... Amusement Parks near Garden Grove	/eng/legoland/default.asp Anchor text: Legoland	May 2013
	www.askusglendale.com/glendale/glendale_theme_park... Theme Parks near Glendale	/eng/legoland/default.asp Anchor text: Legoland	May 2013
	www.askushuntingtonbeach.com/huntington_beach/hunt... Theme Parks near Huntington Beach	/eng/legoland/default.asp Anchor text: Legoland	May 2013
	www.askusirvine.com/irvine/irvine_amusement_parks.... Amusement Parks near Irvine	/eng/legoland/default.asp Anchor text: Legoland	May 2013
	www.askuslongbeach.com/long_beach/long_beach_theme... Theme Parks near Long Beach	/eng/legoland/default.asp Anchor text: Legoland	May 2013
	www.askusoceanside.com/oceanside/oceanside_amuseme... Amusement Parks near Oceanside	/eng/legoland/default.asp Anchor text: Legoland	May 2013
	www.askussacramento.com/sacramento/sacramento_amus... Amusement Parks near Sacramento	/eng/legoland/default.asp Anchor text: Legoland	May 2013
	www.askussandiego.com/san_diego/san_diego_amusemen... Amusement Parks Near San Diego	/eng/legoland/default.asp Anchor text: Legoland	May 2013
View 30,000 backlinks of lego.com, get more details and actionable items. Get more quality backlinks

The 5 most popular anchor texts in the links to lego.com:

Anchor text		Popularity
1.	lego	20.1%
2.	the lego group	18.7%
3.	[no anchor text, usually images]	10.5%
4.	lego.com	10.4%
5.	the lego group.	8.6%
View all anchor texts, get more details and actionable items. Optimize the anchor texts

The 5 strongest pages of lego.com:

Linked page		Popularity
1.	[homepage]	91.2%
2.	/en-us/games/default.aspx	1.9%
3.	/en-US/default.aspx	1.1%
4.	/eng	0.6%
5.	/en-us/createandshare	0.6%
View all linked pages, get more details and actionable items. Optimize the backlink structure

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